Target just received the final nail in the coffin.
Last year, Target smugly announced they would allow “transgender” bathrooms and unisex dressing rooms in their stores, despite the backlash from conservatives all across the country.
Conservative women pleaded with Target to not let grown men use the bathroom with their little girls, but Target refused to reverse the policy.
Instead, Target chose to double down by issuing a statement on their website which said:
“Inclusivity is a core belief at Target. It’s something we celebrate. We stand for equality and equity, and strive to make our guests and team members feel accepted, respected and welcomed in our stores and workplaces every day.
We believe that everyone—every team member, every guest, and every community—deserves to be protected from discrimination, and treated equally. Consistent with this belief, Target supports the federal Equality Act, which provides protections to LGBT individuals, and opposes action that enables discrimination.
In our stores, we demonstrate our commitment to an inclusive experience in many ways. Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.”
But a year later, Target is feeling the consequences of their decision to allow “transgender” bathrooms, and it’s worse than they ever expected.
Since Targets new policy, stocks have plummeted and sales have fallen.
But despite Target insisting everything was still “fine”, their recent decision to slash CEO Brian Cornell’s salary shows the real truth of Target’s current nightmare.
Reuters reports:
“Cornell’s cash-and-stock compensation fell by nearly a third to $11.3 million, according to a document filed with regulators two months after the company reported results that sent its stock tumbling to 2-1/2-year lows.
As per Target’s short-term incentive plan, Cornell’s compensation was based on the performance of two financial metrics: incentive EBIT, which makes up 75 percent of Cornell’s stock component, and the rest on adjusted sales.
Target said it missed its 2016 incentive EBIT goal of $5.74 billion by $623 million and fell short of its adjusted sales target of $71.62 billion by $2.13 billion.”
Target is in major denial about their current financial state, but the numbers don’t lie. Perhaps if Target came out and reversed their disastrous policy, conservative women would start shopping there again.
But as the numbers continue to fall, it turns out Target’s own CEO finally admitted the “transgender” policy disaster, and has expressed his frustration.
Breitbart reports:
“By this April, Target’s CEO was reported as having opposed his own company’s transgender announcement, saying it “frustrated” him that his diversity department made such a fuss over the decision and that they didn’t clear the announcement with him first. Cornell thought the whole situation was mishandled and caused a massive backlash against the company.”
Target underestimated the number of conservatives who have refused to shop at Target since their new policy. Mothers want to know their children are safe to use the restroom, without having to fear a grown “transgender” man walking in on their daughter.
Target should have listened, but now they are reaping what they’ve sown.
Do you think Target will bounce back from their current financial state? What are your thoughts on Target’s “transgender” bathroom and unisex dressing room policies?
Tell us your thoughts in the comments below.