This Father’s Day, many of us are looking to get that perfect card for our dads that say all the right things to make him feel special.
While perusing the dozens of genres of Father’s Day cards, you consider whether you want to go humorous or sentimental.
Then your eyes stop on one card genre that stands alone, you can’t believe your eyes; you think maybe those bright halogen bulbs Target blasts in every aisle have blinded you.
After picking up the card, and your jaw, you are immediately shocked that Target has promoted such a product.
Target was selling “Baby Daddy” cards for Father’s Day that featured a seemingly African-American couple on the front.
According to one Twitter user, it was also the only card that featured African-Americans on its cover for that department.
Fox News reported:
“Target is apologizing to offended customers after shoppers began slamming the retailer for offering “Baby Daddy” greeting cards ahead of Father’s Day, and after one Twitter user calling them “an insult to black fathers and a slap in the face to the African-American community as a whole.”
Joshua Thomas is a spokesperson for Target, and told Fox News that “We want all guests to feel welcomed and respected when they shop at Target.”
The company was made aware that some customers were upset with the product last week and began the process to remove them from their shelves.
Thomas added, “We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell.”
In honor of “Pride Month” which is the month of June, Target has been marketing the iconic rainbow symbol of the LGBT community, along with a clothing and apparel line that flaunts their support of the movement.
Ironically, many conservative families don’t feel respected by this display of LGBT support and are offended that we have to expose our children to ideals that are confusing to them, and contrary to our moral standing.
You can bet that they know this is an affront to conservative principles, and as a liberal corporation, they are not concerned with that aspect in the least.
Wouldn’t it be nice if they were consistent with their standards, and respected the view of all consumers, not just the extremely small percentage that is a member of the LGBT community?
The “Baby Daddy” cards were a little less obnoxious in that they weren’t explicitly promoted, but they were nonetheless, just as offensive.
A shopper named Takeisha Saunders gave the cards existence recognition on May 31st when she shared an image of the card to Facebook.
The caption under the Facebook post read, “You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple!!!!!!” wrote Saunders.
Someone commented on the post saying that the inside of the card was a bit more traditional, using words like “husband” and “father.”
According to Fox News, Saunders feels this still does not “excuse” the “Baby Daddy” title on the front.
Despite what the inside of the card reads, the cultural connotation of the term “Baby Daddy” is a negative one, usually referring to a father who is not present in a child’s life, but simply the biological contributor.
It certainly is not used as a term of endearment in our society. The card was inappropriately created to market to the black community, hoping to be more humorous than offensive one can presume.
This card is all too similar to that of the Mother’s Day greetings abortion giants hailed in May. Both attack the basis of traditional values and the nuclear family itself.
While the card that was found by Saunders was located in Texas, by June 12th many more individuals began to see them in their local Targets all over the nation, posting the same disgust with Target for stocking it.
Target has been on top of the offensive card situation and you surely won’t find it now in your local Target, but they won’t stop there with pushing the envelope; you can be sure of it.
In 2015 they signed a “friend of the court” supporting homosexual marriages, according to LifeSite News, and in 2016 they publicly announced that transgender individuals could use the bathroom for the gender they associate with.
They began a “gender fluid” baby room line and removed all signs indicating a toy aisle was for a boy or girl in 2015.
Apparently, Target is only concerned with offending one very small and specific group of people, and shows no regard for consumers outside that identity, as seen by the “Baby Daddy” card.
Their stocks have gone down, and their sales have plummeted because of their stark public position, yet the company is unwavering.
There is obviously a bigger agenda here than profit.
Please let us know what you think of the offensive card that Target was selling, as well as the direction of their company as a whole.