Target Thinks This Will Bring Back Conservative Shoppers — They’re Wrong

Target Corporation just doesn’t seem to get it.

In stores where much of the square footage is tailored towards children and families, their corporate decisions continue to isolate the family demographic.

Due to their continuing anti-family policies, the retailer has seen decreasing sales and profit losses every quarter for over a year.

And now, corporate officials have decided to do something about it — but not in the way you might think.

Instead of reversing policies that are driving families away, they are spending billions to renovate their stores.

From U.S. News and World Report:

The remodeling is a key part of Target Corp.’s strategy to win back shoppers and rev up sales. Unlike rival Walmart, which has drawn more customers and notched higher sales at established stores, Target has seen three straight quarters of declines for that sales measure, and fewer shoppers in its stores. Investing in stores is an acknowledgement that the in-person experience remains important, even as and other online retailers draw shoppers away from traditional retailers.

The first of the redesigned stores will open in suburban Houston this fall. About 40 more stores will get the remodel treatment by October, using the Houston prototype as a template. More than 600 of Target’s 1,800 total locations are scheduled for updates over the next three years, totaling over $7 billion. It expects the remodeled stores to see a 2 percent to 4 percent sales bump.

In spring of 2016, Target Corporation posted a message that all stores in the chain would allow transgendered persons to use the bathroom they “identified” with, rather than that corresponded to their biology.

They also rid their stores of signage suggesting any kind of reference to gender, such as boys’ or girls’ clothing or toys.

Then, earlier this month, Target announced it would celebrate “Pride” month with the LGBT community by carrying a new line of rainbow-hued products, including children’s toys and clothing with “Pride” logos.

But apparently, corporate officials don’t understand that by simply reversing policies that make families feel uncomfortable, they could increase their profit margin and grow their customer base.

The Blaze reported:

A boycott cost the company millions in lost sales and added expenses. Shopper traffic and same-store sales started sliding for the first time in years after the blog post, and the company was forced to spend $20 million installing single-occupancy bathrooms in all its stores to give critics of the policy more privacy.

Sales fell nearly 6% in the three quarters after the post compared with the same period last year, and same-store sales have dropped every quarter since the post.

Target’s CEO, Brian Cornell, released a statement that the company will continue to bend to the will of the LGBT community, isolating families.

The Blaze continued:

Still, Cornell has said since then that he doesn’t regret the company’s bathroom policy and they will continue to “embrace our belief of diversity.”

“We’re committed…to make sure every one of our stores has that option, because we want to make sure that our guests be welcomed in our stores. But if there’s a question of safety, I can tell you and others, our focus on safety is unwavering, and we want to make sure we provide a welcoming environment for all our guests, one that’s safe, one that’s comfortable,” he said last May.

Indeed, despite waves of pressure, Target has maintained their bathroom policy of customers being able to use the bathroom of the gender they identify with.

The company has already spent millions to install individual restrooms to address public displeasure with their bathroom policies.

And now, with an estimated $7 billion in renovation costs, corporate officials seem to think that spending more money to make the stores more attractive will solve the problem.

American families will continue their boycott of the stores, feeling unsafe with Target’s anti-family policies and their push to cater to the homosexual agenda.

Apparently, the company just doesn’t get what families really want.

It’s not more attractive displays and wider aisles — it’s to have a safe shopping experience with their children.

Target has made traditional American families feel like a minority in their stores.

And their answer to the problem is not going to fix anything for the struggling retailer.